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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

by John E. G. Bateson, K. Douglas Hoffman

ISBN 13: 9780030225192

Format: Hardcover (250 pages)
Publisher: South-Western
Published: 29 Jan 1999
Other Format: Hardcover

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Guerrilla Marketing in 30 Days

by Jay Conrad Levinson

ISBN 13: 9781932531299

Format: Roughcut (240 pages)
Publisher: Entrepreneur Press
Published: 01 Mar 2005

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Mind to Mind Marketing: How to Communicate with Your Customer as a 'Segment of One': Communicate with Your Customers and Create a 'Segment of One'

by Harry Alder

ISBN 13: 9780749433666

Format: Paperback (256 pages)
Publisher: Kogan Page
Published: 01 Apr 2001

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Advertising Communications and Promotion Management

by John R. Rossiter,Larry Percy

ISBN 13: 9780071146678

Format: Paperback (672 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: Dec 1996

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Working the Crowd: Social Media Marketing for Business

by Eileen Brown

ISBN 13: 9781906124717

Format: Paperback (178 pages)
Publisher: British Computer Society
Published: 22 Nov 2010

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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth

by George Silverman

ISBN 13: 9780814470725

Format: Paperback (272 pages)
Publisher: Amacom
Published: 01 Apr 2001

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Creating Powerful Brands

by Leslie de Chernatony,Leslie de Chernatony,Malcolm McDonald

ISBN 13: 9780750659802

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 2003
Other Format: Paperback

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Design and Marketing (Graphic Designer's Library)

by Alan Swann

ISBN 13: 9780714826479

Format: Hardcover (144 pages)
Publisher: Phaidon Press Ltd
Published: 01 May 1990

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Smart Things to Know About Marketing (Smart Things to Know About (Stay Smart!) Series)

by John L. Mariotti

ISBN 13: 9781841120959

Format: Paperback (362 pages)
Publisher: Capstone
Published: 27 Nov 2000

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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds

by Rex Briggs, Greg Stuart

ISBN 13: 9781419584336

Format: Hardcover (304 pages)
Publisher: Kaplan Business
Published: 01 Sep 2006

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The Craft of Television Copywriting

by John Harding

ISBN 13: 9780850319309

Format: Paperback (144 pages)
Publisher: Allison & Busby
Published: 19 May 1988

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Instant Leads (Instant Success Series)

by Bradley Sugars

ISBN 13: 9780071466639

Format: Illustrated (224 pages)
Publisher: McGraw-Hill Education
Published: 09 Jan 2006

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