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The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage (MARKETING/SALES/ADV & PROMO)

by David R. Yale,Andrew J. Carothers

ISBN 13: 9780844232423

Format: Paperback (464 pages)
Publisher: McGraw-Hill Education
Published: 16 Jun 2001

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Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

by Richard Hall

ISBN 13: 9780273721239

Format: Paperback (352 pages)
Publisher: Prentice Hall
Published: 28 May 2009

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The Sponsorship Seeker's Toolkit, Second Edition

by Anne-Marie Grey, Kim Skildum-Reid

ISBN 13: 9780074712214

Format: Paperback (216 pages)
Publisher: McGraw-Hill Professional
Published: 01 Nov 2002
Other Format: Paperback

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New Books Catalogue April - September 2007: The Philosophy of Branding: Great Philosophers Think Brands: 43

by Thom Braun

ISBN 13: 9780749450007

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 03 May 2007
Other Format: Hardcover

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Marketing to Women: How to Understand, Reach and Increase Your Share of the Largest Market Segment

by Martha Barletta

ISBN 13: 9780793159635

Format: Hardcover (255 pages)
Publisher: Dearborn Trade,U.S.
Published: 12 Dec 2002

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Advertising, Advertising: It's good for you

by Winston Fletcher

ISBN 13: 9781861971210

Format: Hardcover (256 pages)
Publisher: Profile Books Ltd
Published: 12 Apr 1999

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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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Best Ads: Shock in Advertising

by Dave Saunders

ISBN 13: 9780713479041

Format: Hardcover (128 pages)
Publisher: Batsford Ltd
Published: 05 Sep 1996

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Affiliate Millions: Make a Fortune Using Search Marketing on Google and Beyond

by Anthony Borelli, Greg Holden

ISBN 13: 9780470100349

Format: Illustrated (272 pages)
Publisher: Wiley
Published: 11 May 2007

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Smart Things to Know About Marketing (Smart Things to Know About (Stay Smart!) Series)

by John L. Mariotti

ISBN 13: 9781841120959

Format: Paperback (362 pages)
Publisher: Capstone
Published: 27 Nov 2000

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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth

by George Silverman

ISBN 13: 9780814470725

Format: Paperback (272 pages)
Publisher: Amacom
Published: 01 Apr 2001

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How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise)

by Dave Patten

ISBN 13: 9780749451455

Format: Illustrated (272 pages)
Publisher: Kogan page
Published: 03 Mar 2008

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