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Strategic Advertising Management

by Richard Elliott, Larry Percy

ISBN 13: 9780199274895

Format: Paperback (364 pages)
Publisher: OUP Oxford
Published: 26 May 2005

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Powers of Persuasion: The Inside Story of British Advertising: 1951-2000

by Winston Fletcher

ISBN 13: 9780199228010

Format: Illustrated (314 pages)
Publisher: OUP UK
Published: 01 Aug 2008

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Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

by Michael Schudson

ISBN 13: 9780465000807

Format: Paperback (312 pages)
Publisher: Basic Books
Published: 13 Aug 1986
Other Format: Paperback

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BrandSimple: How the Best Brands Keep it Simple and Succeed

by Adamson A.P

ISBN 13: 9781403984906

Format: Paperback (256 pages)
Publisher: Palgrave
Published: 05 Oct 2007

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Successful Marketing Communications: A Practical Guide to Planning and Implementation (CIM Advanced Certificate Workbook S.)

by Cathy Ace

ISBN 13: 9780750650274

Format: Paperback (210 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Aug 2001

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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

by Jon Steel

ISBN 13: 9780471789765

Format: Illustrated (262 pages)
Publisher: Wiley
Published: 08 Dec 2006

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Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

by Sunny Crouch, Matthew Housden

ISBN 13: 9780750604888

Format: Paperback (336 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Oct 1996
Other Format: Paperback

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Advertising to Children: Concepts and Controversies

by M . Carole Macklin,Les Carlson

ISBN 13: 9780761912859

Format: Paperback (336 pages)
Publisher: SAGE Publications, Inc
Published: 26 Aug 1999

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Branding @ The Digital Age : Herb Meyers and Richard Gerstman

by etc., Herbert M. Meyers, Richard Gerstman

ISBN 13: 9780333947692

Format: Hardcover (192 pages)
Publisher: Palgrave Macmillan
Published: 14 Sep 2001

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ProActive Sales Management: How to Stay Ahead of the Game without Working Like a Dog

by Miller

ISBN 13: 9780814405451

Format: Hardcover (256 pages)
Publisher: Amacom
Published: 01 Dec 2000

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Winning at New Products: Accelerating the Process from Idea to Launch

by Robert G. Cooper

ISBN 13: 9780201563818

Format: Paperback (384 pages)
Publisher: Perseus Books,U.S.
Published: Oct 1993
Other Format: Hardcover, Paperback

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SiSoMo: The Future on Screen

by Kevin Roberts

ISBN 13: 9781576872680

Format: Paperback (164 pages)
Publisher: powerHouse Books,U.S.
Published: 02 Jan 2006

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