Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
by Matt Haig
ISBN 13: 9780749444334
Format: Paperback (272 pages) Publisher: Kogan page Published: 03 Aug 2005 Other Format: Hardcover
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Postmodern Marketing Two: Telling Tales
by Stephen Brown
ISBN 13: 9781861520180
Format: Paperback (332 pages) Publisher: Thomson Learning Published: 20 Nov 1997
101 Ways to Promote Your Business
by Godfrey Harris,Gregory Harris
ISBN 13: 9780749418441
Format: Paperback (96 pages) Publisher: Kogan Page Ltd Published: 31 Dec 1995
Pitch Perfect: Feel the Impact of a Winning Sales Approach
by John Moon,John Leach
ISBN 13: 9781841125817
Format: Illustrated (236 pages) Publisher: John Wiley & Sons Published: 19 Dec 2003
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci
ISBN 13: 9780470051054
Format: Hardcover (320 pages) Publisher: John Wiley & Sons Published: 18 May 2007
Fashion Brands: Branding Style from Armani to Zara
by Mark Tungate
ISBN 13: 9780749453053
Format: Hardcover (272 pages) Publisher: Kogan Page Published: 03 Aug 2008
Customer Connections: New Strategies for Growth
by Robert E Wayland, Paul M Cole
ISBN 13: 9780875847993
Format: Hardcover (267 pages) Publisher: Harvard Business School Press Published: 01 Sep 1997
Illustration: Real World Graphic Design Projects - From Brief to Finished Solution (Electronic Workshop S.)
by Yolanda Zappaterra
ISBN 13: 9782880463304
Format: Paperback (160 pages) Publisher: Rotovision Published: 01 Sep 1998
Marketing 2e
by David Mercer
ISBN 13: 9780631196389
Format: Illustrated (578 pages) Publisher: Wiley-Blackwell Published: 16 Jan 1996 Other Format: Paperback
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value
by Peter Doyle
ISBN 13: 9780471877271
Format: Hardcover (384 pages) Publisher: John Wiley & Sons Published: 27 Oct 2000 Other Format: Illustrated
Relationship Marketing: New Strategies, Technologies and Techniques to Win Customers You Want and Keep Them Forever
by Ian H. Gordon
ISBN 13: 9780471641735
Format: Hardcover (336 pages) Publisher: John Wiley & Sons Published: 18 Mar 1998
Selling the Wheel: Choosing the Best Way to Sell You, Your Company and Your Customers
by Jeff Cox,Howard Stevens
ISBN 13: 9780684856001
Format: Hardcover (255 pages) Publisher: Simon & Schuster Published: 24 Jan 2000