Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
by Adam Morgan
ISBN 13: 9780471242093
Format: Hardcover (304 pages) Publisher: John Wiley & Sons Published: 12 Feb 1999 Other Format: Illustrated
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The Public Relations Handbook (Media Practice)
by Alison Theaker
ISBN 13: 9780415213349
Format: Paperback (304 pages) Publisher: Routledge Published: 24 May 2001 Other Format: Paperback
Momentum: How Companies Become Unstoppable Market Forces
by Ron Ricci, John Volkmann
ISBN 13: 9781578515226
Format: Hardcover (224 pages) Publisher: Harvard Business School Press Published: 01 Oct 2002
Copywriting (Teach Yourself)
by Jonathan Gabay
ISBN 13: 9780340781708
Format: Paperback (335 pages) Publisher: Teach Yourself Published: 28 Jul 2000 Other Format: Paperback
The Publicity Handbook, New Edition: The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage (MARKETING/SALES/ADV & PROMO)
by David R. Yale,Andrew J. Carothers
ISBN 13: 9780844232423
Format: Paperback (464 pages) Publisher: McGraw-Hill Education Published: 16 Jun 2001
Sales Management: The Complete Marketeer's Guide
by Chris J. Noonan
ISBN 13: 9780046582548
Format: Hardcover (420 pages) Publisher: HarperCollins Publishers Ltd Published: 15 May 1986
World Class Selling: The Crossroads of Customer, Sales, Marketing and Technology
by Jim Holden,James Holden,Joachem Kempin
ISBN 13: 9780471326052
Format: Illustrated (272 pages) Publisher: John Wiley & Sons, Inc. Published: 12 Apr 1999
How To Publicise Your Business (Sixty Minute Success Skills S.)
by Mike Park
ISBN 13: 9781901306217
Format: Paperback (64 pages) Publisher: David Grant Publishing Published: 26 Nov 1998
Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
by Michael Gerber, Guy Kawasaki, John Jantsch
ISBN 13: 9781595551313
Format: Paperback (304 pages) Publisher: Unknown Published: 30 May 2008 Other Format: Hardcover
Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
by Mathieson
ISBN 13: 9780814472873
Format: Hardcover (256 pages) Publisher: Amacom Published: 01 Aug 2005
New Books Catalogue April - September 2007: Adland: A Global History of Advertising: 3
by Mark Tungate
ISBN 13: 9780749448370
Format: Hardcover (278 pages) Publisher: Kogan Page Published: 03 Jul 2007
Point, Click and Wow!: Quick Guide to Brilliant Laptop Presentations
by Claudyne Wilder,David Fine
ISBN 13: 9780883904848
Format: Paperback (128 pages) Publisher: John Wiley & Sons Published: 03 Apr 1996