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Infinite Asset, The: Managing Brands to Build New Value

by Sam Hill,Chris Lederer

ISBN 13: 9781578512492

Format: Hardcover (238 pages)
Publisher: Harvard Business School Press
Published: 01 Sep 2001

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Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

by Lynn B. Upshaw,Upshaw

ISBN 13: 9780471042204

Format: Illustrated (372 pages)
Publisher: John Wiley & Sons
Published: 14 Jul 1995

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The Handbook of Strategic Public Relations and Integrated Communications

by Clarke L. Caywood

ISBN 13: 9780786311316

Format: Hardcover (574 pages)
Publisher: McGraw-Hill Professional
Published: 01 Jun 1997

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Visual Merchandising and Display

by Martin M. Pegler

ISBN 13: 9781563674457

Format: Hardcover (400 pages)
Publisher: Fairchild Books
Published: 01 Sep 2006
Other Format: Hardcover

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Total Access: Giving Customers What They Want in an Anytime, Anywhere World

by Regis Mckenna

ISBN 13: 9781578512447

Format: Hardcover (240 pages)
Publisher: Harvard Business School Press
Published: 01 Mar 2002

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30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

by Susan Gunelius

ISBN 13: 9780071743815

Format: Paperback (272 pages)
Publisher: McGraw-Hill Professional
Published: 01 Nov 2010

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The World That Changes the World: How Philanthropy, Innovation and Entrepreneurship are Transforming the Social Ecosystem

by

ISBN 13: 9780470827154

Format: Hardcover (408 pages)
Publisher: John Wiley & Sons
Published: 09 Nov 2010

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Big Brands Big Trouble: Lessons Learned the Hard Way: Lessons Learned the Hard Way

by Jack Trout

ISBN 13: 9780471263036

Format: Paperback (236 pages)
Publisher: Wiley
Published: 29 Nov 2002

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French for Marketing: Using French in Media and Communications

by R Batchelor

ISBN 13: 9780521585354

Format: Paperback (372 pages)
Publisher: Cambridge University Press
Published: 22 Jan 1998

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Persuasion in Advertising

by John O'Shaugnessy,Nicholas O'Shaugnessy

ISBN 13: 9780415322249

Format: Paperback (232 pages)
Publisher: Routledge
Published: 20 Nov 2003

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Advertising Communications and Promotion Management

by John R. Rossiter,Larry Percy

ISBN 13: 9780071146678

Format: Paperback (672 pages)
Publisher: McGraw-Hill Education (ISE Editions)
Published: Dec 1996
Other Format: Paperback

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Creative Strategies: Idea Management for Marketing, Advertising, Media and Design

by Mario Pricken

ISBN 13: 9780500515402

Format: Hardcover (312 pages)
Publisher: Thames & Hudson
Published: 01 Nov 2010

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