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Advertising Management: United States Edition

by David A. Aaker, Rajeev Batra, John G. Myers

ISBN 13: 9780133057157

Format: Hardcover (754 pages)
Publisher: Prentice Hall
Published: 12 Dec 1995
Other Format: Paperback

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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image

by Bernd H. Schmitt,Alex Simonson

ISBN 13: 9780684826554

Format: Hardcover (256 pages)
Publisher: Simon & Schuster
Published: 03 Nov 1997

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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton

ISBN 13: 9780273656043

Format: Paperback (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 15 Oct 2001

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Words in Ads

by Greg Myers

ISBN 13: 9780340614440

Format: Paperback (232 pages)
Publisher: Hodder Education
Published: 07 Jul 1994

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Voice-overs: A Practical Guide (Stage and Costume)

by Bernard Graham Shaw

ISBN 13: 9780713653694

Format: Paperback
Publisher: Methuen Drama
Published: 31 Oct 2000

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Retail Geography and Intelligent Network Planning

by Mark Birkin, Graham Clarke, Martin P. Clarke

ISBN 13: 9780471498032

Format: Illustrated (296 pages)
Publisher: Wiley
Published: 26 Apr 2002

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Public Relations Strategy (PR In Practice)

by Sandra M Oliver FCIPR PhD

ISBN 13: 9780749435417

Format: Paperback (128 pages)
Publisher: Kogan Page
Published: 01 Sep 2001

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Brand Manners: How to Create the Self-confident Organisation to Live the Brand

by Hamish Pringle

ISBN 13: 9780470856109

Format: Paperback (336 pages)
Publisher: Wiley
Published: 10 Jun 2003
Other Format: Illustrated

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Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing)

by John E. G. Bateson, K. Douglas Hoffman

ISBN 13: 9780030225192

Format: Hardcover (250 pages)
Publisher: South-Western
Published: 29 Jan 1999
Other Format: Hardcover

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Emotional Branding: The New Paradigm for Connecting Brands to People

by Marc Gobe,Sergio Zyman

ISBN 13: 9781581150780

Format: Hardcover (319 pages)
Publisher: Allworth Press,U.S.
Published: 30 Sep 2002
Other Format: Paperback

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The Lovemarks Effect: Winning In The Consumer Revolution

by Kevin Roberts

ISBN 13: 9781576872673

Format: Hardcover (264 pages)
Publisher: Powerhouse Cultural Entertainment Books
Published: 08 Mar 2006

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Mind to Mind Marketing: How to Communicate with Your Customer as a 'Segment of One': Communicate with Your Customers and Create a 'Segment of One'

by Harry Alder

ISBN 13: 9780749433666

Format: Paperback (256 pages)
Publisher: Kogan Page
Published: 01 Apr 2001

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