Buy Used and New Advertising Books

20th Advertising

by Dave Saunders

ISBN 13: 9781858687988

Format: Hardcover
Publisher: Carlton
Published: 01 Nov 1999
Other Format: Hardcover

Save for later

Market-led Strategic Change: Transforming the Process of Going to Market (Professional Development)

by Nigel Piercy

ISBN 13: 9780750632850

Format: Paperback (480 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Oct 1997
Other Format: Hardcover, Paperback

Save for later

Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)

by Malcolm McDonald, Christopher C.S. Tideman

ISBN 13: 9780750620215

Format: Paperback (220 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 15 Jul 1996

Save for later

Managing the Message

by Peter Hobday

ISBN 13: 9781902809182

Format: Hardcover (240 pages)
Publisher: London House
Published: 04 Aug 2000

Save for later

Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force

by Guy Kawasaki, Ben McConnell, Jackie Huba

ISBN 13: 9780793155613

Format: Hardcover (224 pages)
Publisher: Kaplan Business
Published: 12 Nov 2002

Save for later

Strategic Brand Management: A European Perspective

by Dr Kevin Lane Keller, Dr Tony Aperia, Mats Georgson

ISBN 13: 9780273706328

Format: Paperback (856 pages)
Publisher: Financial Times/ Prentice Hall
Published: 08 May 2008
Other Format: Hardcover

Save for later

Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

by Adrian Payne,Martin Christopher,Helen Peck,Moira Clark

ISBN 13: 9780750640176

Format: Paperback (320 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Mar 1998

Save for later

Advertising and Promotion: An Integrated Marketing Communications Approach

by Christopher E. Hackley

ISBN 13: 9781849201469

Format: Paperback (360 pages)
Publisher: Sage Publications Ltd
Published: 15 Feb 2010

Save for later

Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

ISBN 13: 9780749442996

Format: Hardcover (243 pages)
Publisher: Kogan Page
Published: 03 Jul 2005

Save for later

Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

by Markus Ståhlberg,Ville Maila

ISBN 13: 9780749457020

Format: Hardcover (256 pages)
Publisher: Kogan Page
Published: 03 Nov 2009

Save for later

Decent Exposure: How to Manage Your Own Publicity and Get it Right

by Vincent Yearley

ISBN 13: 9780749401085

Format: Paperback (144 pages)
Publisher: Kogan Page Ltd
Published: 02 Mar 1991

Save for later

The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know

by Robert Solomon

ISBN 13: 9781427796714

Format: Hardcover (208 pages)
Publisher: Kaplan Trade
Published: 01 Jan 2008

Save for later