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Marketing Communications Classics: An International Collection of Classic and Contemporary Papers

by David Arnott,Maureen Fitzgerald

ISBN 13: 9781861525079

Format: Paperback (256 pages)
Publisher: Cengage Learning EMEA
Published: 30 Sep 1999

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Concurrent Marketing: Integrating Product, Sales and Service

by Frank V. Cespedes

ISBN 13: 9780875844442

Format: Hardcover (336 pages)
Publisher: Harvard Business School Press
Published: 01 Sep 1995

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Advertising

by Mr Ray Wright

ISBN 13: 9780273632894

Format: Paperback (336 pages)
Publisher: Financial Times/ Prentice Hall
Published: 10 Aug 1999

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Brands in the Balance

by Kevin Drawbaugh

ISBN 13: 9780273650355

Format: Hardcover (320 pages)
Publisher: Reuters
Published: 09 Feb 2001

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Advertising Works and How: Winning Communications Strategies for Business

by Laurence Green

ISBN 13: 9781841161730

Format: Hardcover (288 pages)
Publisher: World Advertising Research Center
Published: Jun 2005

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Attracting Perfect Customers: The Power of Strategic Synchronicity (AGENCY/DISTRIBUTED)

by Stacey Hall,Jan Brogniez

ISBN 13: 9781576751244

Format: Paperback (200 pages)
Publisher: Berrett-Koehler Publishers
Published: 30 Oct 2001

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Customer Loyalty: How to Earn It, How to Keep It (Jossey-Bass Business & Management)

by Jill Griffin

ISBN 13: 9780787963880

Format: Paperback (272 pages)
Publisher: Jossey-Bass
Published: 25 Sep 2002

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We, Me, Them and it: The Power of Words in Business

by John Simmons

ISBN 13: 9781587990458

Format: Paperback (256 pages)
Publisher: Texere Publishing
Published: 02 Dec 2000

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Content: Two Years of Creative Reviews Showcase Section

by

ISBN 13: 9781871783414

Format: Paperback (250 pages)
Publisher: Centaur Communications Ltd
Published: 01 Oct 2005

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The Erotic History of Advertising

by Tom Reichert

ISBN 13: 9781591020851

Format: Illustrated (403 pages)
Publisher: Prometheus
Published: 20 Mar 2003

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Brand Manners: How to Create the Self-confident Organisation to Live the Brand

by Hamish Pringle, William Gordon

ISBN 13: 9780471496069

Format: Illustrated (336 pages)
Publisher: John Wiley & Sons
Published: 16 Jan 2001
Other Format: Paperback

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Creative People: How to Manage Them and Maximise Their Creativity

by Winston Fletcher

ISBN 13: 9780091740436

Format: Hardcover (144 pages)
Publisher: Random House Business Books
Published: 01 Mar 1990

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