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Competing on the Edge: Strategy as Structured Chaos

by Shona L. Brown,Kathleen M. Eisenhardt

ISBN 13: 9780875847542

Format: Hardcover (297 pages)
Publisher: Harvard Business Review Press
Published: 01 Mar 1998

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The Secrets of Successful Copywriting

by Patrick Quinn

ISBN 13: 9780434916139

Format: Paperback (212 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 25 Apr 1988
Other Format: Hardcover

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Advertising

by Tony Yeshin

ISBN 13: 9781844801602

Format: Paperback (512 pages)
Publisher: Cengage Learning EMEA
Published: 14 Jul 2005

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Macmillan Dictionary of Marketing and Advertising (Dictionary Series)

by Michael J. Baker

ISBN 13: 9780333516058

Format: Paperback (288 pages)
Publisher: Palgrave Macmillan
Published: 06 Aug 1990
Other Format: Hardcover

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D-I-Y DIRECT MARKETING: AN ESSENTIAL GUIDE FOR BE: The Essential Guide for Beginners

by Judith Donovan

ISBN 13: 9780749433048

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 30 Mar 2000

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B2B Marketing: A radically different approach for business-to-business marketers

by Steve Minett

ISBN 13: 9780273654254

Format: Hardcover (250 pages)
Publisher: Financial Times Prentice Hall
Published: 26 Oct 2001

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A Framework for Marketing Management

by Philip T. Kotler

ISBN 13: 9780130185259

Format: Paperback (352 pages)
Publisher: Pearson
Published: 19 Jul 2000

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Teach Yourself Copywriting NEW EDITION (TYBU)

by Jonathan Gabay

ISBN 13: 9780340867280

Format: Paperback (304 pages)
Publisher: Teach Yourself
Published: 27 Jun 2003
Other Format: Paperback

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Do Your Own Advertising: The Guide for Everyone Who Runs a Small Business

by Alastair Crompton

ISBN 13: 9780712649858

Format: Paperback (192 pages)
Publisher: Random House Business Books
Published: 13 Jun 1991
Other Format: Paperback

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Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales (MARKETING/SALES/ADV & PROMO)

by Linda Richardson

ISBN 13: 9780070525580

Format: Illustrated (288 pages)
Publisher: McGraw-Hill Education
Published: 01 Nov 1997

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Seeking Customers ("Harvard Business Review" Paperback)

by John J. Sviokla, Benson P. Shapiro

ISBN 13: 9780875843322

Format: Hardcover (368 pages)
Publisher: Harvard Business School Press
Published: 30 Apr 1993

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How to Get into Advertising

by Andrea Neidle

ISBN 13: 9780826457677

Format: Paperback (224 pages)
Publisher: Cengage Learning
Published: 25 Apr 2002
Other Format: Paperback

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