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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

by Kevin Lane Keller

ISBN 13: 9780131201156

Format: Hardcover (784 pages)
Publisher: Pearson
Published: 10 Nov 1997
Other Format: Paperback

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Instant Promotions: Tactics That Get Your Business Noticed and Bring in Customers (Instant Success Series)

by Bradley J Sugars,Brad Sugars

ISBN 13: 9780071466653

Format: Paperback (160 pages)
Publisher: McGraw-Hill Professional
Published: 01 Jan 2006

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Decoding Advertisements: Ideology and Meaning in Advertising: 0001 (Open Forum S.)

by Judith Williamson

ISBN 13: 9780714526157

Format: Illustrated (180 pages)
Publisher: Marion Boyars
Published: 22 Jan 2010

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Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

by Richard Hall

ISBN 13: 9780273721239

Format: Paperback (352 pages)
Publisher: Prentice Hall
Published: 28 May 2009

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Public Relations Strategy (PR In Practice)

by Sandra M Oliver FCIPR PhD

ISBN 13: 9780749435417

Format: Paperback (128 pages)
Publisher: Kogan Page
Published: 01 Sep 2001
Other Format: Illustrated

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Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

by C. J Hayden

ISBN 13: 9780814479926

Format: Paperback (224 pages)
Publisher: Amacom
Published: 28 Feb 1999

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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work

by Roddy Mullin

ISBN 13: 9780749438647

Format: Paperback (272 pages)
Publisher: Kogan Page
Published: 30 Aug 2002

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Design for Sports: The Cult of Performance

by Akiko Busch

ISBN 13: 9780500280614

Format: Paperback (128 pages)
Publisher: Thames & Hudson Ltd
Published: 01 Jun 1998

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Pitch Perfect: Feel the Impact of a Winning Sales Approach

by John Moon,John Leach

ISBN 13: 9781841125817

Format: Illustrated (236 pages)
Publisher: John Wiley & Sons
Published: 19 Dec 2003

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101 Ways to Market Your Business

by Andrew Griffiths

ISBN 13: 9781865083865

Format: Paperback (252 pages)
Publisher: Allen & Unwin
Published: 01 Oct 2000

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The Language of Advertising: Written Texts (Intertext)

by Angela Goddard

ISBN 13: 9780415145985

Format: Paperback (144 pages)
Publisher: Routledge
Published: 26 Feb 1998
Other Format: Paperback

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Do Your Own Advertising: The Guide for Everyone Who Runs a Small Business

by Alastair Crompton

ISBN 13: 9780712649858

Format: Paperback (192 pages)
Publisher: Random House Business Books
Published: 13 Jun 1991

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