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Strategic Marketing Planning and Control (CIM Student S.)

by Graeme Drummond,John Ensor

ISBN 13: 9780750644822

Format: Paperback (176 pages)
Publisher: A Butterworth-Heinemann Title
Published: 23 Sep 1999
Other Format: Paperback

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Advertising, Advertising: It's good for you

by Winston Fletcher

ISBN 13: 9781861971210

Format: Hardcover (256 pages)
Publisher: Profile Books Ltd
Published: 12 Apr 1999

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Marketing Management and Strategy

by Peter Doyle

ISBN 13: 9780130653505

Format: Paperback (410 pages)
Publisher: Prentice Hall International
Published: 1994
Other Format: Paperback

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How to Market Your Business: A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing (Business Enterprise)

by Dave Patten

ISBN 13: 9780749451455

Format: Illustrated (272 pages)
Publisher: Kogan page
Published: 03 Mar 2008

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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth

by George Silverman

ISBN 13: 9780814470725

Format: Paperback (272 pages)
Publisher: Amacom
Published: 01 Apr 2001

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Marketing Communications: Frameworks, Theories and Applications

by Chris Fill

ISBN 13: 9780131509627

Format: Textbook Binding (280 pages)
Publisher: Prentice-Hall
Published: 29 Mar 1995

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eMarketing eXcellence (Emarketing Essentials)

by PR Smith,Dave Chaffey

ISBN 13: 9780750653350

Format: Paperback (360 pages)
Publisher: A Butterworth-Heinemann Title
Published: 11 Dec 2001
Other Format: Paperback

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Risk Issues and Crisis Management: A Casebook of Best Practice (Public Relations in Practice)

by Michael Regester,Judy Larkin

ISBN 13: 9780749423933

Format: Paperback (160 pages)
Publisher: Kogan Page Ltd
Published: 31 Aug 1997
Other Format: Paperback

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From Brand Vision to Brand Evaluation

by L.De Chernatony

ISBN 13: 9780750646147

Format: Paperback (320 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 10 Apr 2001

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The Brand Gym: A Practical Workout for Boosting Brand and Business

by David Taylor

ISBN 13: 9780470847107

Format: Hardcover (222 pages)
Publisher: John Wiley & Sons
Published: 25 Oct 2002

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Marketing for the Voluntary Sector: A Practical Guide for Charities and Non-Government Organizations fron 10 Leading Experts: A Practical Guide for Charities and Non-Government Organisations

by Paula KEAVENEY

ISBN 13: 9780749432508

Format: Paperback (192 pages)
Publisher: Kogan Page
Published: 01 May 2001

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Press Here!: Managing the Media for Free Publicity

by Annie Gurton

ISBN 13: 9780273653844

Format: Paperback (349 pages)
Publisher: Prentice Hall
Published: 10 Aug 2001
Other Format: Paperback

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