The Timeless Principles of Successful Business Strategy: Corporate Sustainability as the New Driving Force (Management for Professionals)

by ÉricViardot (Author)

• New

  Hardcover
  2017

  $70.63

  This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking, these are principles to be pondered and used case-by-case.