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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation by Alexander Brem, Éric Viardot

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem, Éric Viardot


ISBN 13: 9783319145228

Format: Hardcover (236 pages)
Publisher: Springer
Published: 30 Apr 2015

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