Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem (Editor), ÉricViardot (Series Editor)

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Paperback
2016
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Format: Paperback
Pages: 236
Edition: Softcover reprint of the original 1st ed. 2015
Publisher: Springer
Published: 07 Oct 2016
ISBN 10: 3319343874
ISBN 13: 9783319343877

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

New

$113.44

$113.44

More Information