The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem (Editor), ÉricViardot (Series Editor)

$109.35

Save:$47.19 (30%)

Quantity

20+ in stock

More Information

Format: Paperback
 Pages: 236
 Edition: Softcover reprint of the original 1st ed. 2015
 Publisher: Springer
Published: 07 Oct 2016
ISBN 10: 3319343874
ISBN 13: 9783319343877