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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

by Alexander Brem (Editor), ÉricViardot (Editor)

Synopsis

Adoption of Innovation

$114.37

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20+ in stock

More Information

Format: Hardcover
 Pages: 236
 Edition: 2015
 Publisher: Springer
Published: 30 Apr 2015
ISBN 10: 3319145223
ISBN 13: 9783319145228