Cold Calling Techniques: That Really Work

Cold Calling Techniques: That Really Work

by StephanSchiffman (Author)

Synopsis

The definitive guide to cold calling success! For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to: * Turn leads into prospects * Learn more about the client's needs * Convey the ability to meet the client's demands * Overcome common objections With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!

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More Information

Format: Paperback
Pages: 160
Edition: 20th Anniversary ed
Publisher: Adams Media
Published: 07 Aug 2007

ISBN 10: 1598691481
ISBN 13: 9781598691481

Media Reviews
The book every CEO needs to read. --Mark Cuban Recommends Inc.com
Author Bio
Stephan Schiffman (New York, NY) has trained more than 500,000 salespeople at such firms as At&t, Chemical Bank, and Aetna/Us Health Care. Schiffman is president of D.E.i. Management Group. He is the author of such bestselling books as Closing Techniques (That Really Work!) and The 250 Sales Questions to Close the Deal.