E-Mailing Selling Techniques: (That Really Work!)

by StephanSchiffman (Author)

• Used

  Paperback
  2007

  $3.43

  E-mail has revolutionised the way we do business. In E-mail Selling Techniques , sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. E-mail Selling Techniques offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines. The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.