Category Killers: The Retail Revolution and Its Impact on Consumer Culture

Category Killers: The Retail Revolution and Its Impact on Consumer Culture

by RobertSpector (Author)

Synopsis

Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than category killers like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.

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More Information

Format: Hardcover
Pages: 272
Publisher: Harvard Business School Press
Published: 01 Jan 2005

ISBN 10: 1578519608
ISBN 13: 9781578519606

Author Bio
Robert Spector is a veteran journalist who has covered the retail sector for many years. (former USA Today reporter).