Profit Maximization Through Customer Relationship Marketing

by Lerzan Aksoy (Editor), TimothyKeiningham (Editor), David Bejou (Editor)

• New

  Hardcover
  2008

  $156.69

  Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.