Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves

by PeterCheverton (Author), JanPaulVanDerVelde (Author)

Synopsis

Understanding the Professional Buyer is a practical guide for sales professionals. Providing insight into the behaviour and strategies of buyers it Includes guidance on; motivations and rewards, purchasing analysis and negotiation.

$33.55

Quantity

10 in stock

More Information

Format: Paperback
Pages: 224
Publisher: Kogan Page
Published: 03 Nov 2010

ISBN 10: 0749461233
ISBN 13: 9780749461232