Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm Mc Donald (Foreword), PeterCheverton (Author)

Used
Paperback
1999
$49.37

Key Account Management (KAM) is central to any company's sales and marketing strategy. This practical handbook puts forward a planning methodology for identifying, obtaining, retaining and developing key customers. It contains examples, techniques, diagrams, action points and checklists.

Synopsis

Key Account Management (KAM) is central to any company's sales and marketing strategy. This practical handbook puts forward a planning methodology for identifying, obtaining, retaining and developing key customers. It contains examples, techniques, diagrams, action points and checklists.

$49.37

Quantity

2 in stock

More Information

Format: Paperback
Pages: 256
Publisher: Kogan Page Ltd
Published: 01 Oct 1999
ISBN 10: 0749430982
ISBN 13: 9780749430986

Key Account Management: The Route to Profitable Key Supplier Status

Used

$49.37

Synopsis

$49.37

More Information