Consumer Behavior and Marketing Action

by HenryAssael (Author)

• Used

  Hardcover
  1987

  $69.49

  This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses.

• Used

  Hardcover
  1995

  $3.30

  This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in consumer behaviour at the MBA level. The approach ties together a conceptual foundation of consumer behaviour with an applications orientation. If consumer needs are to drive marketing strategies, a better understanding of these needs should be the foundation for strategy development.