Inspire: How to Keep Your Customers When Your Competitors Can't (Financial Times Series)

Inspire: How to Keep Your Customers When Your Competitors Can't (Financial Times Series)

by JimChampy (Author)

Synopsis

Champy revolutionized business with "Reengineering the Corporation." Now he takes on the challenge of inspiring customers--even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.

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More Information

Format: Paperback
Pages: 176
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 02 Jul 2009

ISBN 10: 0273727567
ISBN 13: 9780273727569