Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

by JamesF.Engel (Author), Martin R . Warshaw (Author), ThomasC.Kinnear (Author)

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Hardcover
1994
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Format: Hardcover
Pages: 640
Edition: 8th Revised edition
Publisher: Irwin Professional Publishing
Published: 01 Apr 1994
ISBN 10: 0256122407
ISBN 13: 9780256122404

Promotional Strategy: Managing the Marketing Communications Process (Mcgraw Hill/Irwin Series in Marketing)

Used

$3.28

$3.28

More Information