Marketing Research: An Applied Approach (McGraw-Hill International Editions Series)
by Thomas C. Kinnear, James R. Taylor
ISBN 13: 9780071144186
Format: Hardcover (880 pages) Publisher: McGraw-Hill Education (ISE Editions) Published: 01 Feb 1996 Other Format: Paperback
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Marketing Research: an Applied Approach (Mcgraw Hill Series in Marketing)
ISBN 13: 9780070347571
Format: Hardcover (832 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Mar 1991