Global Marketing Management: Case Readings

by Christopher A . Bartlett (Author), JohnA.Quelch (Author), RobertD.Buzzell (Author)

• Used

  Paperback
  1991

  $19.95

• Used

  Paperback
  1994

  $4.96

  Global Marketing Management provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. Most of the 36 cases included in the book are from Harvard Business School.* This versatile paperback provides a concise set of cases that examine business development, business government relations, and other issues that help students translate theoretical concepts into practice. * Most of the 36 cases included in this book are from Harvard Business School. * This is a practical, hands-on text that offers students the opportunity to gain knowledge of global marketing management issues facing managers today. * Global Marketing Management is applicable to any marketing or global marketing course.