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The Pims Principles: Linking Strategy to Performance

by Bradley T. Gale, Robert D. Buzzell

ISBN 13: 9780029044308

Format: Hardcover (322 pages)
Publisher: Macmillan USA
Published: 10 Aug 1987

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The Marketing Challenge of 1992

by John A. Quelch, Robert D. Buzzell, Eric Salama

ISBN 13: 9780201515626

Format: Paperback (399 pages)
Publisher: Penguin Books Australia
Published: 01 Jan 1990

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