Services Marketing

by JochenWirtz (Author), Christopher H Lovelock (Author)

• Used

  Paperback
  2010

  $4.97

  The fundamentals of services marketing presented in a strategic marketing framework.

  Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.

  The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

• Used

  Paperback
  2006

  $3.27

  This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.

• Used

  Hardcover
  1991

  $4.33