Outsmart!: How to Do What Your Competitors Can't

Outsmart!: How to Do What Your Competitors Can't

by JimChampy (Author)

Synopsis

This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It's about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it's from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These "high-velocity" companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs.You'll learn how to uncover "bubbles worth bursting", organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again!

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More Information

Format: Hardcover
Pages: 208
Edition: 1
Publisher: Financial Times/ Prentice Hall
Published: 26 Feb 2008

ISBN 10: 0132357771
ISBN 13: 9780132357777
Book Overview: This concise, fast-paced book is about consistently outsmarting the competition in an environment where even the best strategies rarely prevail. It's about companies that have accelerated to the leading edge of business practice and stayed there, year after year. And it's from the author who has written one of the most revolutionary books of all time: James Champy, author of Reengineering the Corporation. In Outsmart!, Champy teaches the remarkable lessons of businesses that have achieved super-high growth rates for 3 or more years in a row. These high-velocity companies range from classic startups to old-line family-run manufacturing businesses: from S.A. Robotics to Stonyfield Farms, MinuteClinic to Shutterfly. Champy uncovers what they share in common and shows how you can do it too in your company. Drawing on his rigorous, far-reaching research, you'll learn how to generate strategy organically: from the frontlines, executive suites, and everywhere in between. You'll discover how to outsmart your competitors by finding distinctive market positions and sustainable advantages in products and services, surprising delivery methods, and unexpected customers with unexpected needs. You'll learn how to uncover bubbles worth bursting , organize your ideas and sharpen your focus, and combine high purpose with cool pragmatism. And you'll learn how to recognize when the world's getting ready to catch up, so you can outsmart them yet again!

Media Reviews
Champy provides case studies of eight exemplary companies, each highlighting a valuable insight for discovering opportunities. Each vignette describes a different business environment, making the book widely applicable. It differs from most innovation books (e.g., the highly regarded The Game-Changer, by A. G. Lafley and Ram Charan, 2008) by its external orientation. Champy recommends studying the environment first, then changing the firm to address newly discovered opportunities, which is opposite to the strategy presented in The Game-Changer. Summing Up:Highly recommended. Upper-division undergraduate and graduate students as well as practitioners. -- J.J. Janney, University of Dayton (Reviewed in 9/2008 CHOICE)
Author Bio

Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. But Champy is also an experienced manager and advisor. He is the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what's working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business-and a lot to learn from what's new.