Bottom-up Marketing

Bottom-up Marketing

by Al Ries (Author), JackTrout (Author)

Synopsis

Packed with practical information to help readers excel at marketing products, services, and entire companies, Bottom-Up Marketing provides a chronological, step-by-step procedure for developing a marketing campaign.

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More Information

Format: Hardcover
Pages: 226
Publisher: McGraw-Hill Inc.,US
Published: 01 Dec 1988

ISBN 10: 0070527334
ISBN 13: 9780070527331