Marketing Warfare

by Al Ries (Author), JackTrout (Author)

• Used

  Hardcover
  1985

  $3.49

  The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

• Used

  Paperback
  1991

  $3.49

• New

  Paperback
  1997

  $21.15

  You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read. - USA Today .