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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald, John Leppard

ISBN 13: 9780750604086

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Feb 1992

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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)

by Malcolm McDonald, John Leppard

ISBN 13: 9780750617062

Format: Paperback (192 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 11 Oct 1993
Other Format: Paperback

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A Marketing Action Plan for the Growing Business (Business enterprise)

by John Leppard, Shailendra Vyakarnam

ISBN 13: 9780749413132

Format: Paperback (208 pages)
Publisher: Kogan Page
Published: 1995

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