Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007
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How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)
by Malcolm Mcdonald
ISBN 13: 9780749437268
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Apr 2002
Marketing Plans: A Complete Guide in Pictures
by Malcolm McDonald
ISBN 13: 9781119943136
Format: Paperback (168 pages) Publisher: John Wiley & Sons Published: 03 Feb 2012
Marketing in a Nutshell: Key concepts for non-specialists
by Malcolm McDonald, Mike Meldrum
ISBN 13: 9780750681339
Format: Paperback (320 pages) Publisher: A Butterworth-Heinemann Title Published: 09 Jan 2007
Key Marketing Concepts (Macmillan business)
by Mike Meldrum, Malcolm McDonald
ISBN 13: 9780333645635
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 20 Nov 1995
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
Key Account Management: The Route to Profitable Key Supplier Status
by Malcolm McDonald, Peter Cheverton
ISBN 13: 9780749430986
Format: Paperback (256 pages) Publisher: Kogan Page Ltd Published: 01 Oct 1999
Strategic Marketing Planning: State-of-the-art Developments (Cranfield Management Research)
ISBN 13: 9780749407674
Format: Paperback (150 pages) Publisher: Kogan Page Ltd Published: 30 Sep 1992 Other Format: Paperback
Marketing Plans
ISBN 13: 9780750601078
Format: Paperback (230 pages) Publisher: Butterworth-Heinemann Published: 01 Mar 1991 Other Format: Paperback
Marketing Plans: How to Prepare Them, How to Use Them
ISBN 13: 9780750656252
Format: Paperback (664 pages) Publisher: Butterworth-Heinemann Ltd Published: 25 Apr 2002 Other Format: Paperback
Retail Marketing Plans: How to Prepare Them, How to Use Them (Professional Development)
by Malcolm McDonald, Christopher C.S. Tideman
ISBN 13: 9780750620215
Format: Paperback (220 pages) Publisher: Butterworth-Heinemann Ltd Published: 15 Jul 1996
Selling Services and Products: A Pictorial Guide for Managers
by Malcolm McDonald, Peter Morris
ISBN 13: 9780750600699
Format: Paperback (72 pages) Publisher: Butterworth-Heinemann Ltd Published: 01 May 1991