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Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.) Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.) by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

by Malcolm McDonald


ISBN 13: 9780750641166

Format: Paperback (490 pages)
Publisher: Heinemann Educational Publishers
Published: 30 Apr 1999
Other Format: Paperback

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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald


ISBN 13: 9780749451493

Format: Paperback (208 pages)
Publisher: Kogan Page
Published: 03 Nov 2007

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Marketing Plans: A Complete Guide in Pictures Marketing Plans: A Complete Guide in Pictures by Malcolm McDonald

Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald


ISBN 13: 9781119943136

Format: Paperback (168 pages)
Publisher: John Wiley & Sons
Published: 03 Feb 2012

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How to Sell a Service: Guidelines for Effective Selling in a Service Business How to Sell a Service: Guidelines for Effective Selling in a Service Business by Malcolm McDonald

How to Sell a Service: Guidelines for Effective Selling in a Service Business

by Malcolm McDonald


ISBN 13: 9780434912315

Format: Paperback (160 pages)
Publisher: William Heinemann Ltd
Published: 27 Apr 1986
Other Format: Hardcover

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Creating Powerful Brands Creating Powerful Brands by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace

Creating Powerful Brands

by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace


ISBN 13: 9781856178495

Format: Paperback (496 pages)
Publisher: A Butterworth-Heinemann Title
Published: 29 Sep 2010

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Selling Services and Products: A Pictorial Guide for Managers Selling Services and Products: A Pictorial Guide for Managers by Malcolm McDonald, Peter Morris

Selling Services and Products: A Pictorial Guide for Managers

by Malcolm McDonald, Peter Morris


ISBN 13: 9780750600699

Format: Paperback (72 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 May 1991

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The Marketing Planner (Marketing Series: Practitioner) The Marketing Planner (Marketing Series: Practitioner) by Malcolm McDonald

The Marketing Planner (Marketing Series: Practitioner)

by Malcolm McDonald


ISBN 13: 9780750600941

Format: Hardcover (160 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 16 Dec 1991
Other Format: Paperback

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Key Account Management: The Route to Profitable Key Supplier Status Key Account Management: The Route to Profitable Key Supplier Status by Malcolm McDonald, Peter Cheverton

Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton


ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

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Marketing Plans That Work: Targeting Growth and Profitability Marketing Plans That Work: Targeting Growth and Profitability by Malcolm McDonald, Warren J. Keegan

Marketing Plans That Work: Targeting Growth and Profitability

by Malcolm McDonald, Warren J. Keegan


ISBN 13: 9780750698283

Format: Paperback (240 pages)
Publisher: Butterworth-Heinemann
Published: Jul 1997

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Malcolm McDonald, Linden Brown

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown


ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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