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Showing 13 to 22 of 22 results
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy

by Malcolm McDonald


ISBN 13: 9780749451493

Format: Paperback (208 pages)
Publisher: Kogan Page
Published: 03 Nov 2007

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Key Account Management: The Route to Profitable Key Supplier Status Key Account Management: The Route to Profitable Key Supplier Status by Malcolm McDonald, Peter Cheverton

Key Account Management: The Route to Profitable Key Supplier Status

by Malcolm McDonald, Peter Cheverton


ISBN 13: 9780749430986

Format: Paperback (256 pages)
Publisher: Kogan Page Ltd
Published: 01 Oct 1999

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Marketing: A complete guide in pictures Marketing: A complete guide in pictures by Malcolm McDonald,Peter Morris

Marketing: A complete guide in pictures

by Malcolm McDonald,Peter Morris


ISBN 13: 9780750661980

Format: Paperback (168 pages)
Publisher: A Butterworth-Heinemann Title
Published: 03 Jul 2004
Other Format: Paperback

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Key Marketing Concepts (Macmillan business) Key Marketing Concepts (Macmillan business) by Mike Meldrum, Malcolm McDonald

Key Marketing Concepts (Macmillan business)

by Mike Meldrum, Malcolm McDonald


ISBN 13: 9780333645635

Format: Paperback (320 pages)
Publisher: Palgrave Macmillan
Published: 20 Nov 1995

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Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing by Malcolm McDonald, John Leppard

Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

by Malcolm McDonald, John Leppard


ISBN 13: 9780750604086

Format: Paperback (180 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 03 Feb 1992

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Marketing Plans: How to Prepare Them, How to Use Them Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald

Marketing Plans: How to Prepare Them, How to Use Them

by Malcolm McDonald


ISBN 13: 9780750656252

Format: Paperback (664 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 25 Apr 2002
Other Format: Paperback

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Selling Services and Products: A Pictorial Guide for Managers Selling Services and Products: A Pictorial Guide for Managers by Malcolm McDonald, Peter Morris

Selling Services and Products: A Pictorial Guide for Managers

by Malcolm McDonald, Peter Morris


ISBN 13: 9780750600699

Format: Paperback (72 pages)
Publisher: Butterworth-Heinemann Ltd
Published: 01 May 1991

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Marketing Plans: A Complete Guide in Pictures Marketing Plans: A Complete Guide in Pictures by Malcolm McDonald

Marketing Plans: A Complete Guide in Pictures

by Malcolm McDonald


ISBN 13: 9781119943136

Format: Paperback (168 pages)
Publisher: John Wiley & Sons
Published: 03 Feb 2012

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Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage by Malcolm McDonald, Linden Brown

Competitive Marketing Strategy for Europe: Developing, Maintaining and Defending Competitive Advantage

by Malcolm McDonald, Linden Brown


ISBN 13: 9780333613511

Format: Paperback (384 pages)
Publisher: Palgrave Macmillan
Published: 06 May 1994

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