Marketing Plans: How to Prepare Them, How to Use Them
by Malcolm McDonald
ISBN 13: 9780750656252
Format: Paperback (664 pages) Publisher: Butterworth-Heinemann Ltd Published: 25 Apr 2002 Other Format: Paperback
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Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
Marketing Plans
ISBN 13: 9780434913008
Format: Paperback (230 pages) Publisher: Heinemann Professional Published: 11 Sep 1989 Other Format: Paperback
Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)
ISBN 13: 9780750641166
Format: Paperback (490 pages) Publisher: Heinemann Educational Publishers Published: 30 Apr 1999 Other Format: Paperback
Creating Powerful Brands
by Leslie de Chernatony,Malcolm McDonald,Elaine Wallace
ISBN 13: 9781856178495
Format: Paperback (496 pages) Publisher: A Butterworth-Heinemann Title Published: 29 Sep 2010
ISBN 13: 9780750601078
Format: Paperback (230 pages) Publisher: Butterworth-Heinemann Published: 01 Mar 1991 Other Format: Paperback
Key Marketing Skills: A Complete Action Kit of Professional Marketing Concepts, Tools and Methods
by Peter Cheverton
ISBN 13: 9780749433550
Format: Paperback (384 pages) Publisher: Kogan Page Published: 01 Nov 2000
How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
ISBN 13: 9780434912292
Format: Hardcover (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986
Marketing Plans That Work
by Malcolm McDonald,Warren Keegan
ISBN 13: 9780750673075
Format: Paperback (264 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Nov 2001 Other Format: Paperback
How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)
by Malcolm Mcdonald
ISBN 13: 9780749437268
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Apr 2002
Marketing Accountability: How to Measure Marketing Effectiveness
by Malcolm McDonald, Peter Mouncey
ISBN 13: 9780749453862
Format: Hardcover (400 pages) Publisher: Kogan Page Published: 03 May 2009
The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback