The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
by Malcolm McDonald, John Leppard
ISBN 13: 9780750617062
Format: Paperback (192 pages) Publisher: Butterworth-Heinemann Ltd Published: 11 Oct 1993 Other Format: Paperback
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How to Sell a Service: Guidelines for Effective Selling in a Service Business (Marketing S.)
by Malcolm McDonald
ISBN 13: 9780434912292
Format: Hardcover (160 pages) Publisher: William Heinemann Ltd Published: 27 Apr 1986
Marketing Planning for Services (Marketing S.)
by Malcolm McDonald, Adrian Payne
ISBN 13: 9780750625494
Format: Hardcover (336 pages) Publisher: Butterworth-Heinemann Ltd Published: 30 Nov 1995 Other Format: Paperback
Marketing Plans (Professional Development S.)
ISBN 13: 9780750622134
Format: Paperback (360 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Feb 1995 Other Format: Paperback
Key Marketing Concepts (Macmillan business)
by Mike Meldrum, Malcolm McDonald
ISBN 13: 9780333645635
Format: Paperback (320 pages) Publisher: Palgrave Macmillan Published: 20 Nov 1995
Marketing Due Diligence: Reconnecting Strategy to Share Price
by Keith Ward, Malcolm McDonald, Brian Smith
ISBN 13: 9780750667272
Format: Paperback (300 pages) Publisher: A Butterworth-Heinemann Title Published: 17 Oct 2005 Other Format: Illustrated
Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
ISBN 13: 9780749451493
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Nov 2007
Key Account Plans: The Practitioners Guide to Profitable Planning
by Lynette Ryals,Malcolm McDonald
ISBN 13: 9780750683678
Format: Paperback (408 pages) Publisher: A Butterworth-Heinemann Title Published: 10 Dec 2007
Marketing Plans That Work
by Malcolm McDonald,Warren Keegan
ISBN 13: 9780750673075
Format: Paperback (264 pages) Publisher: A Butterworth-Heinemann Title Published: 30 Nov 2001 Other Format: Paperback
How Come Your Marketing Plans Aren't Working ?: The Essential Guide to Marketing Planning (If You're So Brilliant)
by Malcolm Mcdonald
ISBN 13: 9780749437268
Format: Paperback (208 pages) Publisher: Kogan Page Published: 03 Apr 2002
Marketing Plans: A Complete Guide in Pictures
ISBN 13: 9781119943136
Format: Paperback (168 pages) Publisher: John Wiley & Sons Published: 03 Feb 2012
Marketing Plans: How to prepare them, how to use them
ISBN 13: 9780750683869
Format: Paperback (704 pages) Publisher: Butterworth-Heinemann Ltd Published: 13 Mar 2007 Other Format: Paperback