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Creating a Company for Customers: How to Build and Lead a Market Driven Organisation (Financial Times Series)

by Prof Malcolm Mcdonald, Prof Martin Christopher, Dr Simon Knox, Prof Adrian Payne

ISBN 13: 9780273642497

Format: Hardcover (256 pages)
Publisher: Financial Times/ Prentice Hall
Published: 13 Dec 2000

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Improving Marketing Effectiveness in Digital Age (Financial Times Series)

by Prof Malcolm Mcdonald, Dr Hugh Wilson

ISBN 13: 9780273644279

Format: Paperback (192 pages)
Publisher: Financial Times/ Prentice Hall
Published: 25 Jun 1999

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