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International Advertising and Communication: Current Insights and Empirical Findings

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ISBN 13: 9783835004559

Format: Paperback (513 pages)
Publisher: Duv
Published: Jun 2006

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Reale und mediale Produkterfahrungen: Analyse und Vergleich der Wirkungen von Experience- und Coss-Media-Marketingmaßnahmen

by Sandra Diehl

ISBN 13: 9783834916815

Format: Perfect Paperback (435 pages)
Publisher: Gabler, Betriebswirt.-Vlg
Published: Nov 2009

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Advances in Advertising Research 1: Cutting Edge International Research

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ISBN 13: 9783834921116

Format: Hardcover (412 pages)
Publisher: Gabler, Betriebswirt.-Vlg
Published: Jun 2010

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