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Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series) Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series) by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology Series)

by Barbara Loken, Rohini Ahluwalia, Michael J. Houston


ISBN 13: 9781841697598

Format: Illustrated (340 pages)
Publisher: Psychology Press
Published: 21 Jan 2010

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