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Qualitative Marktforschung: Konzepte - Methoden - Analysen

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ISBN 13: 9783834909763

Format: Hardcover (1152 pages)
Publisher: Gabler, Betriebswirt.-Vlg
Published: Mar 2009

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Applying Qualitative Methods to Marketing Management Research

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ISBN 13: 9781403916600

Format: Hardcover (292 pages)
Publisher: Palgrave Macmillan
Published: 16 Dec 2003

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