Go Figure! New Directions in Advertising Rhetoric
by
ISBN 13: 9780765618016
Format: Hardcover (330 pages) Publisher: M.E. Sharpe Published: 15 Dec 2007
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Customer Visits: Building a Better Market Focus
by Edward F. McQuarrie
ISBN 13: 9780765622259
Format: Paperback (213 pages) Publisher: M.E. Sharpe Published: 01 Mar 2008