Send 'em One White Sock: 66 Outrageously Simple Ideas from Around the World for Building Your Business or Brand (The maximarketing idea book)
by Stan Rapp, Thomas L. Collins
ISBN 13: 9780070526686
Format: Hardcover (224 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Apr 1998
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New Maximarketing: New Direction in Advertising, Promotion and Marketing Strategy
ISBN 13: 9780070520332
Format: Hardcover (330 pages) Publisher: McGraw-Hill Inc.,US Published: 01 Jan 1996
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
by Stan Rapp
ISBN 13: 9780071638029
Format: Illustrated (256 pages) Publisher: McGraw-Hill Education Published: 16 Dec 2009