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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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ISBN 13: 9780521123457

Format: Paperback (328 pages)
Publisher: Cambridge University Press
Published: 19 Nov 2009

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The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

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ISBN 13: 9780521840538

Format: Hardcover (326 pages)
Publisher: Cambridge University Press
Published: 04 Nov 2004
Other Format: Paperback

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