The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

by PaulW.Farris (Editor), Michael J . Moore (Editor)

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Paperback
2009
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The contribution of the PIMS project explored in the context of developments in business.

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The contribution of the PIMS project explored in the context of developments in business.

$30.66

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Format: Paperback
Pages: 328
Edition: 1
Publisher: Cambridge University Press
Published: 19 Nov 2009
ISBN 10: 0521123453
ISBN 13: 9780521123457

The Profit Impact of Marketing Strategy Project: Retrospect and Prospects

New

$30.66

Synopsis

$30.66

More Information