Services Marketing: Integrating Customer Focus Across the Firm
by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
ISBN 13: 9780077131715
Format: Paperback (608 pages) Publisher: McGraw-Hill Higher Education Published: 01 May 2012
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Delivering Quality Service
by Valarie A. Zeithaml
ISBN 13: 9781439167281
Format: Paperback (244 pages) Publisher: Atria Books/Beyond Words Published: 25 Mar 2009 Other Format: Hardcover