Marketing Research, European Edition: An Applied Approach
by Naresh Malhotra, David Birks
ISBN 13: 9780273657446
Format: Paperback (816 pages) Publisher: Financial Times/ Prentice Hall Published: 09 Dec 2002 Other Format: Hardcover, Paperback
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Marketing Research: An Applied Orientation (Prentice Hall international editions)
by Naresh Malhotra
ISBN 13: 9780130131621
Format: Paperback (864 pages) Publisher: Pearson Education Published: 01 Feb 1999 Other Format: Hardcover, Paperback