Outside Innovation: How Your Customers Will Co-Design Your Company's Future
by Patricia B. Seybold
ISBN 13: 9780061135903
Format: Hardcover (432 pages) Publisher: HarperCollins Publishers Published: Oct 2006
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The Customer Revolution: How to Thrive When Customers Are in Control
by Patricia B. Seybold, Ronni T. Marshak, Jeffrey M. Lewis
ISBN 13: 9780609607725
Format: Hardcover (416 pages) Publisher: Crown Business Published: Mar 2001