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B2B Brand Management: The Success Dimensions of Business Brands B2B Brand Management: The Success Dimensions of Business Brands by Philip Kotler,Waldemar Pfoertsch

B2B Brand Management: The Success Dimensions of Business Brands

by Philip Kotler,Waldemar Pfoertsch


ISBN 13: 9783540253600

Format: Hardcover (357 pages)
Publisher: Springer
Published: 17 Aug 2006

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